HOW WE DO IT
PRISON
Calling All Entrepreneurs

The shaping begins with the application process for the Business Plan Competition. We scour the Texas prison system, recruiting from more than 60 prisons, to handpick men with transformed hearts, impeccable work ethic and entrepreneurial potential.

Applicants endure an intense application process; then the Texas Department of Criminal Justice (TDCJ) transfers the eligible, pre-release men to the Cleveland Correctional Facility in Cleveland, Texas, where PEP operates.

Ninety-five percent of PEP participants were either dope dealers or violent criminals, and for most, it’s not exactly their first encounter with the prison system. They average a ninth-grade education and many have never touched a computer. That’s why we call them underdogs.


PEP Boot Camp

The PEP boot camp takes off at a rapid pace. PEP staff teaches our four-month program, executive volunteers partake in prison events and MBA students and alumni from top programs provide feedback on business plans through a one-on-one correspondence program.

The participants receive a top-tier business education—they construct detailed pro-forma income statements, learn the relevance of EBITDA margins, take 40+ business exams and pitch their business concept 200+ times. They rub shoulders with more than 100 executives in four months.

For their final exam, participants deliver 30-minute oral business plan presentations to a judging panel of CEOs and venture capitalists from across the nation. Our graduation ceremony tops off the BPC event as we celebrate, for 70% of the class, their first commencement ceremony ever.


Family Matters


Imagine being consistently disappointed, lied to and stolen from for years, if not decades. Many family members of PEP participants have stood by these men and prayed for the day they would change, but many have lost hope. Of all our constituents—CEO’s, MBA’s, and politicians—the toughest to persuade of PEP’s effectiveness are the families of our participants.


Purpose

The purpose of PEP’s family program is to connect, inform, encourage and provide hope to family and friends of those enrolled in PEP. This connection to family and friends not only helps our participants stick with the program while they are locked up, but it also helps smooth their transition back into the community.

Initiatives

Here’s how we achieve our mission:
  • We visit the new class and interview each participant regarding their relationships with their loved ones.

  • We then reach out to those loved ones to provide information about PEP, updates about the class and information regarding the reintegration process, forgiveness and acceptance.

  • Family conference calls allow PEP founder, Catherine Rohr, to provide updates on the current class and tips on how to set PEP participants up for success upon re-entry.

  • Class graduation is our biggest initiative—participants are allowed to invite their loved ones to share in the celebration. This event is often the first time many families have seen their fathers, husbands, sons or brothers truly succeed and accomplish their goals.*

  • We work with local churches to provide Christmas gifts to inmates’ children.
*Financial assistance is provided to families in need because we realize the importance of this event to both the men and their loved ones. Click here to help PEP provide this wonderful service to the families.


The Greatest is Love

Above all, PEP’s family relations program builds confidence and hope, which leads to reunification and love. Imagine the shame these family members experience when their loved one goes to prison … and for most, this was not the first time. They hear terrible things about their loved one and are chastised by many in society for their association to prison. They are encouraged to write him off.

But how does a praying mother ever let go of hope for her son? Positive words about him from PEP are like gold to her. She is amazed that a group of strangers can see the wonderful qualities she knew he always had. It just took a strong influence to allow him to shine.